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Insights on instagram4/12/2023 For instance, you could calculate the average number of viewers for your Instagram Live videos on different days of the week to determine which day might be best to live stream on Instagram. But you can also use a time period (i.e., per day or per month). The common denominator to use is the number of posts (i.e., per post). If you shared 12 posts in January and received a total of 715 likes, your average likes per post would be 59. Sum of metric for a period (e.g., total likes on posts in January) / Number of posts in that time period = Average For example, the metric “average likes per post” tells you generally the number of likes each of your posts received. AverageĪverage metrics give you a benchmark for the general performance of your Instagram posts. So, if 93 people viewed the first post and 59 made it to the end, your Story’s completion rate would be 63%. (Number of impressions on final post / Number of impressions on first post ) x 100 = Instagram Story completion rate % If you have 950 followers and a post received 175 interactions, that post’s interaction rate is 18.4%.įor Instagram Stories, completion rate is a useful metric if you want to see what percentage of people watched the entire story. (Metric (e.g., number of interactions on a post) / Follower count when the post was published) x 100 = Rate % For Instagram stories, replies and shares are considered interactions. For example, interaction rate is the percentage of your followers that have interacted with your post, story, or IGTV.įor posts and IGTV, Instagram analytics groups likes, comments, saves, and shares under interactions. Rate metrics give you a percentage figure to help you understand a particular metric relative to another metric. Other Instagram metrics to track for growth: impressions, reach, engagement, clicks, and replies. (Metric at Time 1 - Metric at Time 2 / Metric at Time 2) x 100 = Growth %įor example, if you ended October (Time 1) with 950 followers and had 710 followers in September (Time 2), your follower growth rate would be 33.8%. For example, follower growth shows how your follower count changes over time. Growth metrics show you the change (increase or decrease) of a metric. There are three general types of level-two performance metrics: 1. Calculating level-two performance metrics is all about using your own data as the benchmark so you can pinpoint what your audience loves (and what they scroll right by). If you’re comparing your follower count to a celebrity influencer’s, your account will likely seem unimpressive-and that comparison won’t help you improve your own content. Metrics without context won’t help you take action. Calculating level-two performance metrics with Instagram analytics To focus on continuous improvement, growth, and optimization, you’ll need to look at level-two performance metrics. While this information is helpful, the numbers are a snapshot in time. These Instagram metrics are straightforward numbers such as followers, impressions, reach, likes, comments, and clicks. Most metrics can be considered level-one metrics-or data in its most basic form. Instagram provides a wide range of metrics that help you measure your performance, understand your audience, and improve the results of your Instagram marketing. Chapter 1: Instagram metrics: Understanding level-one versus level-two performance metrics In this comprehensive guide, we’ll explain the basics of Instagram metrics, share details on a few paid and free Instagram analytics tools, and provide tips on how to use analytics to improve your Instagram strategy. That’s a lot of people and plenty of time for brands to reach them.īut without Instagram analytics, your marketing efforts might be getting lost in all the noise. Over 1 billion people around the world use Instagram and spend an average of 28 minutes each day on the app. How to take action and improve strategy based on your Instagram analytics.The types of metrics and data points you should be analyzing on Instagram.The best free and paid Instagram analytics tools.In this guide, we’ll go through everything you need to know about Instagram analytics - from what metrics and insights are available to how to get all them for free to what you can do with them to boost your Instagram marketing.
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